ADVERTISERS PULL ADS FROM YOUTUBE
The end of YouTube might be near? Well maybe that is jumping the gun or over exaggerating but Youtube is having a crisis which will affect each and every YouTube creator. Apparently all the major players in our economy and around the world are pulling their ads. Why you might ask? Well after learning their ads were showcased on videos promoting extremism, terrorism as well as other offensive material companies such as Verizon, ATT&T, Johnson & Johnson, GSK, HSBC,Royal bank of Scottland and L’Oreal all pulled their ads from Youtube. Big companies such as these backing out cause the Google-owned company hundreds of millions of dollars in lost revenue and there are talks of a potential billion if not billions of dollars loss.
It’s great Google is taking measures to make insure this doesn’t happen again because I’m sure just like the rest of the us who either create or watch Youtube for educational and entertainment purposes Google doesn’t want to see this service go away. However the issue with the new measures to flag inappropriate or offensive material is that plenty of content creators are getting a massive amount of their videos flag because the new AI is finding the videos are not ad worthy. These are creators we all watch and have grown to love. As humans we wouldn’t find the material to be offensive and this is where ads most certainly will be watched not on offensive content.
Financially this hasn’t only affected Youtube but also the many channels that rely on the ad revenue as a source of income and even some of the bigger more popular channels that have employees might have to down size putting many individuals out of work. With a lost of millions of dollars could Google keep Youtube servers going, with the lost of ad revenue could some of the popular channels we look to for entertainment and knowledge keep producing content and will there be room to grow for someone like me,a channel in it’s infancy?
IS THIS TRULY THE END OF YOUTUBE?
Most likely you haven’t seen the last of Youtube but this is reason for concern and hopefully Google can correct the issue thus convincing companies that Youtube is not only the safest place for their ads but the best place. A AT&T rep said “Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.” which means there is an opportunity for Youtube to gain their trust again and correct this for not only the companies pulling their ads but for all the content creators that rely on this as a source of income.
WHAT CAN YOU DO TO ENSURE YOUTUBE’S CONTINUE SUCCESS
If your like me and want to do something to ensure the continued success of youtube because who wants to the see what I believe to be the best source of entertainment on the internet there are some obvious actions you can make. Well duh watch more Youtube, watch more videos from the channels you subscribe to, hit the like button and comment. If you can afford a dollar a month some of the channels you watch have a patreon which can help support them and ensure they are able to continue to produce content. You can also purchase merchandise from some of your favorite channels which helps with some of the expenses a Youtube creator accumulates while creating the content you have grown to love. Let’s help Google restore faith in Youtube!